Operation Sindoor: As BJP Changes Gears for a Public Campaign, Is Congress Going Off Track?

Saroj Mali
2 Min Read

In the high-stakes race toward the upcoming elections, the political battleground is once again charged with momentum. At the center of this renewed energy lies Operation Sindoor, a symbolic and strategic push by the Bharatiya Janata Party (BJP) to consolidate its narrative, strengthen public outreach, and solidify voter trust—especially in regions crucial to its electoral goals.

The campaign, marked by high visibility and nationalistic fervor, is already resonating with many. The illumination of the Divisional Office Building in Nanded, Maharashtra, in the tricolour is more than a symbolic gesture—it reflects a calculated political maneuver aimed at inspiring pride and reaffirming faith in the ruling party’s vision.

While BJP accelerates with a sharpened message and synchronized media efforts, the Congress seems to be struggling with coherence and consistency. Internal disagreements, shifting alliances, and a lack of clarity in communication have left its campaign appearing fragmented. Even on issues where Congress could gain traction—such as inflation, unemployment, and institutional independence—it has yet to effectively capitalize.

The contrast is stark: BJP is leveraging Operation Sindoor to set the tone of progress, unity, and national pride. Congress, meanwhile, appears reactive rather than proactive, frequently responding to events rather than creating compelling narratives of its own.

As political observers keep watch, the question remains: Can the Congress realign in time to mount a credible challenge, or is the BJP’s momentum—amplified by targeted campaigns like Operation Sindoor—already too far ahead?

One thing is clear: with the BJP seizing control of the narrative, Congress cannot afford to stay off track any longer.

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